Your mother may have told you that breakfast is the most important meal of the day.

Well, chalk up another one for mom because yet more studies confirm that breakfast can improve children’s memory and concentration.^1,2

The brain is the greediest organ in your body – greedier than the spleen or stomach, even greedier than the heart.

And it’s fussy about what it needs to do its job most effectively. Studies show that vitamins from a healthy, balanced diet can unlock the brain’s potential and help kids perform better in school.

Dr. Fernando Gómez-Pinilla, UCLA Professor of Neurosurgery and Physiological Science who has spent years studying the brain says,

"Diet, exercise and sleep have the potential to alter our brain health and mental function. This raises the exciting possibility that changes in diet are a viable strategy for enhancing cognitive abilities.”¹

There are plenty of stumbling blocks to eating a good breakfast: somehow that snooze button got hit three times, a bad hair day forced a few more minutes in front of the mirror and traffic is going to be terrible.