“The problem with breakfast is that it can become really monotonous,”

said Sara Lopinski, a registered dietitian with St. John’s Hospital’s Center for Living in Springfield, Illinois¹

We get it - most kids would rather go to the dentist than do homework. And who can blame them?

Researchers have understood the importance of Vitamin A for the immune system for a while. But now we're learning that Vitamin A is also necessary for the hippocampus, which Salk Institute researcher Sharoni Jacobs calls "the main seat of learning."

Your mother may have told you that breakfast is the most important meal of the day.

Well, chalk up another one for mom because yet more studies confirm that breakfast can improve children’s memory and concentration.^1,2